I have the tremendous honor of representing the University of Nebraska - Lincoln with five other students to compete in the 2022 Bateman Competition by PRSSA. Our team, on behalf of the Lymphoma Research Foundation, has developed a campaign to bring light to the inequity issue of young adults' cancer research, raise awareness about lymphoma among UNL students, and stimulate them to advocate for their own health in the span of 5 weeks. This is the campaign book demonstrating the team's work from start to finish. In the end, our campaign won the National Championship of the competition.
Role: Lead Writer
Client: Lymphoma Research Foundation
"Iu U, Tok cho Gion Gia"
In 2021, I joined the CMO Think & Action Marketing Competition by Margroups at the University of Economics HCMC in Vietnam with my two teammates. Our goal was to raise awareness about a brand new snack brand named "Tok" among the youth in Vietnam. As the creative, I developed the concept and the copy based on the extensive research and the strategic direction. We were honored to win the first prize of this competition
Role: Copywriter, Concept Developer
Client: Tok
